Weekend Box Office 5/12

Order66 · May 12, 2006

YTD: 0-0
Units: 0

Play:

Poseidon over 22.5 million (+115) <3/3.45> WSEX (POY)

This is easy money! Never have I been so excited about a play as I am about this one! The linemakers really have this line off. Way off! Poseidon is debuting in a boatload (nice one, I know) of theaters (3,500+) and the marketing push has been decent as T.V. spots have been on the tube frequently. People love disaster flicks, as witnessed by The Day After Tomorrow in 2003, which opened with a jaw-dropping 68.7 million on its opening weekend. Wolfgang Petersen's last movie, Troy, debuted in about the same amount of theaters at the same time two years ago and grossed 46.9 million on its opening weekend. Poseidon is only 98 minutes long which will allow for ample showings throughout the day and add in its PG-13 rating, which will attract even more people, and not restrict younger viewers. Bottom line is, this is as close to a lock as you can get. If this play loses, I will gladly take the loss, as I would make this play everytime. Good luck all!

:money:

JamesTrout · May 12, 2006

You can get over $20.5 million for +110 over at The Greek. Box office tracking could be setting the bookies for another fall....who knows? They bet on the under last week for MI3 after telling everybody that it was going to open in the high $60 million range BUT the lower than $50 million number last week fooled a lot of the people who are supposed to be good at predicting weekend box office numbers.

Don't think the studios are that keen to have a $200 million tax loss are they? :icon_conf

3DGlasses · May 12, 2006

Intertops has some NICE prices for Poseidon.

3DGlasses · May 12, 2006

Probably going to go with 13 million or more +240 for Just My Luck.

Lindsey Lohan is popular, Mean Girls made like 25 million and she is $ at the box office.

:money8:

3DGlasses · May 12, 2006

Unlike most disaster films, Poseidon comes with a trim running time of under 100 minutes which means that theaters will be able to provide an ample amount of showtimes per day. Plus, a few dozen Imax locations will open the film day and date which will add a bit to the overall tally. The studio has invested heavily in the marketing push for its first entry in the summer sweepstakes. But that has not driven excitement beyond a manageable level. May has been kind to disaster films in the past. The Day After Tomorrow bowed to $68.7M two years ago, Deep Impact opened to $41.2M in 1998, and Twister bowed exactly one decade ago to a then-shocking $41.1M. Poseidon is not hitting the marketplace on a wave of momentum the way those hits did. And with recent real-life tragedies like Hurricane Katrina and the tsunami, only so many people will have an appetite to see hundreds of innocent people drown to death on the big screen. Docking in 3,555 theaters on Friday, Poseidon could open in the neighborhood of $31M

AngleBroom · May 12, 2006

I would have to agree with you 3D. The last time I was moved to want to go to the theater was when Jarhead came out(glad I didn't go). But this one I would pay to go see.

JamesTrout · May 15, 2006

It ain't over 'til it's over on Monday night when the final numbers are released but there you go, tracking proved tricky and more-or-less right this week.

3DGlasses · May 15, 2006

wow, so far the summer blockbusters have all performed poorly. I wonder if Da Vinci Code will raise the bar, or have a weaker performance than expected also. Over the hedge looks only average.

:smoker2: